Beach Blanket Babylon // West Village
Frida Gustavsson (IMG Models) on West 13th Street
Frida is 18 years old and from Stockholm, Sweden. She’s currently #20 on models.com but I’m sure she will rise! She is currently in the SS12 Mulberry campaign with Lindsey Wixson (Marilyn). The campaign is very colorful (pastels?) and I like the two young faces together. I tend to like baby-faced models.
She is quite tall (180-184 cm / 5’11”-6’?) and I was instantly reminded me of how she she towered (in a good way!) in the Christian Dior SS12 Haute Couture show. Her gown’s pattern wasn’t one of my favorites but I’m sure it will grow on me. I do like the shape of the Dior gowns, only tall models could pull it off.
On the more commercial side, Frida is the face for her home country’s H&M Summer 2012 collection. Remember how I mentioned she and Caroline Brasch Nielsen (Marilyn, my go-see photo of her jumping here!) are in the H&M Fall 2011 Consious Campaign together as well? You can see it here. I’m so glad and thankful that I’m seeing a lot of my favorite models over and over again and often working together! Small fashion world!
Last year Frida was a street style star utside of Valentino. Everyone loved her outfit. See one version here on Gastro Chic.
Frida has tons of other work out right now. Check out her models.com page, Fashion Gone Rogue and this fan site for more detailed information.
Last notes: Frida was wearing a Swedish Fjallraven book bag, it was quite cold that day, and she is very nice and polite.