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I recently visited the LINCS DC & CO show room in a beautiful townhouse on East 22nd Street.

Lincs was founded by David Chu, also known as the founder and designer of Nautica.

Chu founded Lincs after retiring from Nautica and found himself itching to work, design, and travel. Lincs is made for the modern man who is always on the go and needs clothing that he can hop off the plane straight to the golf course or go sailing without sacrificing quality and comfort.

The Spring/Summer 2012 collection is based on Ho Hum Beach in Bellport, Long Island. I got to see bits of the Fall 2012 collection and the location its based on which I’m very excited about as well! The S/S 2012 collection features classic pieces like polos, shirts, khakis and layered sweaters and jackets. What is unique to me is the use of traveller’s twill and a slight 2% stretch material in the clothing which helps each piece retain its shape and emphasizes the adaptable aspect of the brand and lifestyle. In addition, Lincs continues to utilizes its signature cool cotton ice tee finishing in their polos.

I really liked the use of florals in the shirts. Florals are the trend everywhere in womensear but it is hard to translate into menswear without being flamboyant. The floral pattern reminded me of the preppy aspect of Lincs and made me think of a Lincs man as confident and masculine but unafraid to add a little flair to his wardrobe. I was also really interested in the light gray cotton (jersey?) jacket in the fourth image - this piece takes the comfort of a sweatshirt and transforms it into a more formal, silhouetted, yet still comfortable piece of outwear. Also, I was intrigued by the buttons and button tabs in image 5 - I’m not sure if they are actually used, I think they reference back in time when shirts needed multiple layers and collars for warmth while enjoying the outdoors.

The service at the show room was excellent and I learned a lot about the details of a collection and process from an idea to material sourcing to testing to samples to sales to the stores, etc. 

The current Linc’s campaign was shot by Daniel King, styled by Bruce Pask, and features model Chris Brown. 

To see where Lincs is sold and for more information, visit:

Linc’s: WebsiteFacebookTumblr

Lincs will be launching e-commerce site soon! : ) I have some gifts for my dad and brother!

THEME BY PARTI